Hmm, okay, so I'm being asked to give examples of the company brand statement and it's supporting pillars as it is expressed in my life and work. Okay, first we're actually supposed to know what the brand is and what the pillars are. Now, we've been given a homework assignment.
We got the official low-down today, in the form of a six page memo. The memo outlines the various exercises we're to do on the special day. In one, I'm supposed to bring a story that describes how our brand statement is played out in my life. Life is better because I am a brand ambassador. In another, I'm supposed to talk about how the pillars and the brand show up in my work.
There's more, but I can't remember the whole six pages.
My coworkers and I have spent a number of hours flailing, railing, and wailing about this enforced voluntary activity. We've been informed that we cannot go into the exercises with snarky statements, sarcasm, or other unworthy contributions.
I told a group of folks at work that I actually felt better about the whole thing since I've spent time mulling it over in this blog.
The corporate big wigs have been evangelized. They have the spirit and it compels them to spread the good word. I must accept the corporation into my life. Once I do, I will be healed. I will grow fluffy wings and ... oh, wait, wrong story.
I do feel like I'm on one of those reality television shows. I wonder, some days, where the hidden cameras are and I try to remember, in that huge stack of papers I signed when I was hired... was one a release form?
Seriously, although I think I'm getting an idea of what the idea is, I still don't get it. I still really feel like I'm being sold something that requires faith, belief, trust. How can I trust a non-existent being? Is the corporation going beyond country to god?